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There are many changes that have occurred in search engine optimization (SEO) over the years, as search engines have continually updated their algorithms to provide better results to users. Some of the most significant changes include:

The rise of mobile: With more and more people using their smartphones to search the web, it’s become important for websites to be mobile-friendly. This means that they should be easy to read and navigate on a small screen, and should load quickly.

The importance of user experience: Search engines want to provide the best possible results to their users, so they now consider factors such as how easy it is to use a website and whether it provides a good user experience when ranking websites.

The growth of voice search: As more people use voice assistants like Siri and Alexa to search the web, it’s becoming important for websites to optimize for voice search. This means using long-tail keywords and natural language phrases that people might use when speaking, rather than typing.

The increasing importance of local SEO: With the rise of mobile, it’s become important for businesses to optimize for local search. This means making sure that their websites are optimized for their specific location so that they appear in search results when people search for businesses in their area.

The rise of social media: Social media platforms like Facebook, Twitter, and Instagram have become important sources of traffic for many websites. It’s now important for businesses to have a presence on these platforms and to share their content to drive traffic to their websites.